Blog
Guides for better business email
Practical, no-fluff articles on deliverability, DNS, sales follow-up and working as a team.
Deliverability
How to set up SPF, DKIM and DMARC (without the headache)
A plain-English guide to the three DNS records that decide whether your business email lands in the inbox or the spam folder.
Read articleBusiness email on your own domain: why it matters and how to set it up
Why you@yourcompany.com beats a free address, what it costs, and the exact steps to set it up.
Email open tracking: how it works and its limits
What a tracking pixel actually measures, why opens are a signal and not proof, and how to use them well.
How to write follow-up emails that get replies
Timing, structure and examples for follow-ups that feel helpful, not pushy.
Avoid the spam folder: an email deliverability checklist
A practical checklist covering DNS authentication, content, sending habits and monitoring.
Shared inbox vs. distribution list: which does your team need?
The difference between forwarding mail to everyone and working from one shared inbox, and when to use each.
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