Open tracking tells you when a recipient opens an email you sent. It’s part of the Open tracking + Hot leads add-on.
Turning it on
In Compose, tick Track opens before sending. Tracking is per message and off by default.
What happens behind the scenes
When tracking is on, VoraMail adds a tiny transparent image to the HTML version of your email. The image URL contains a random token unique to that message. When the recipient’s email client loads images, it requests that URL and we record an open with the time.
You’ll see:
- an in-app notification on the first open,
- the open count and the time of each open in the thread’s side panel (open it from Sent),
- the recipient’s score in Hot leads.
How Hot leads scores contacts
Each open contributes up to 12 points, halving every three days as it gets older. Every distinct email a contact opened adds 8 points. Scores are capped at 100: Hot is 50 or more, Warm 20 to 49, Cold below 20.
Limits you should know
- Image blocking. If a recipient’s client doesn’t load images, no open is recorded.
- Privacy proxies. Apple Mail Privacy Protection and some corporate security scanners load images automatically. An open may be recorded without the person reading the email.
- Forwarding. If the email is forwarded, the new reader’s opens count toward the original recipient.
Treat opens as a useful signal, not proof. Read our blog post on open tracking and its limits for more.
Privacy
Only messages you choose to track contain a pixel. Be transparent with recipients where regulations in your region require it.